Pre-Movers Database (FSBO)

The Pre-Mover database is comprised of consumers who currently have listed their home for sale. The ability to identify households before they move is immensely valuable to marketers for selling products and services. The buying and selling of a home begins a series of critical, valuable and educated buying decisions by the consumer. Utilize this data to maximize ROI as you find households during the critical “eager-to-buy” phase before and during the move.

The Pre-Mover database is compiled from public and private sources that identify the address of consumers who have currently listed their home for sale. These records are acquired daily and the Pre-Mover file is built bi-weekly. This is a 3-month rolling file.

These addresses are matched to a consumer list to apply a name and additional demographic data that is available for selection. Approximately 60% of the file has a consumer name associated with the address. Records may be purchased with a consumer name or without.

In an annual survey conducted by Boston based Atlantic Marketing Research, 22,000 households were questioned about their relocation.

Among the findings
• Homeowners spent an average of $9,400 on purchases during a three-month relocation period.
• 15% of homeowners bought a computer with eight weeks of their move at an average price of $2,160.
• 12% of all moving homeowners bought a car; 66% of these made the purchase within four weeks after moving.
• 57% of owners bought furniture within the 12 weeks surrounding their move; they spent an average of $3,500.
• 35% of owners bought bedding; of these 72% did so within three months after their move, for an average of $420.
• 55% of moving homeowners purchased at least one major appliance.
• 12% of all respondents with Internet access researched moving companies on the web; 8% researched real estate sites, 7% researched appliances/furnishings, 2% researched electronics, computers and banking services.
• 6% of movers using the Internet for research actually made purchase online; those buying goods and services spend an average of $600 online.

During 1998 and 1999, 42 million Americans relocated spending $102 billion on move-related goods. That's more than $2,400 per move. No smart marketer can ignore this valuable target audience!

For more information, counts, or pricing from the Pre-Mover Database, please contact us directly at (866)-407-1162 or info@RJRdata.com.